Brief
LOKI is a hypothetical sub-brand of the Los Angeles County Metropolitan Transportation Authority. Through research, the LA Metro has been getting less and less riders by the years as more people prefer driving and stray away by the uncomfortable environment of the vehicles. However, through LOKI, the LA Metro will encourage the people of this age that love to travel and adventure on the various cultures of Los Angeles. LOKI curates different categories of day trips that the users can choose and customize to fit their interests. In doing so, people will know the true benefits of using public transportation as they will save gas, avoid traffic, and be stress free.

Each of these posters promotes one specific trip that you want to possibly take using LOKI. Each poster has a graphical timeline schedule with all of the stops that you will be able to take pertaining to the type of trip you are taking. Using the LOKI mobile app, people can scan the custom QR code and the trip that is represented on the poster will immediately transfer to the app, and users will be able to take the trip or customize it to their personal preference. These posters will be located on the stops and stations of LA Metro but also throughout the streets of Los Angeles.