Joon Park – Graphic Designer — CALIFORNIA SCIENCE CENTER

Title
California Science Center

Category
Branding

Brief
California Science Center is a museum located in Exposition Park, Los Angeles. The museum itself centers on connecting people through science both young and old. Through this visual rebrand, the different graphical elements will clarify and create harmony between all of the different exhibits that the museum has to offer. The multiple graphical elements not only live in just the exhibits but are also a part of the different brand attributes that are in the museum such as website and various print material.

The Mark

The new mark is based on the original California Science Center logo. Keeping the dots that represent the people being connected through science, the mark was created using a dot grid. The dots are connected with a fluid effect that plays throughout the rest of the visual brand.

Collateral

Posters

Deliverables

Signage

Website

EndeavourLA Campaign

The EndeavourLA Campaign is a support for the upcoming expansion of the Samuel Oschin Center at California Science Center. The building currently exhibits the famous space shuttle called the Endeavour but in the future, the building will also include three multi-level galleries (Air, Space, and Shuttle).

To help promote this campaign, EndeavourLA will be a mico-brand of California Science Center. This branding system will go along with the re-brand of the California Science Center to provide cohesiveness to the overall visual system.

Custom Typeface

Collateral

Posters

Website

Title
California Science Center

Category
Branding

The Mark

Collateral

Posters

Deliverables

Signage

Website

EndeavourLA Campaign

Custom Typeface

Collateral

Posters

Website